Journalists Building A Groundbreaking Relationship With Audience Members
In the connected world of social media, people can reach their trusted journalists in seconds on any platform.
The ability to meet journalists on their media platforms is the key to unlocking a great relationship between journalists and the communities they serve.
Ideally, journalists and audience members share a two-way conversation where both parties share reliable information, build community, and exchange news. The audience members trust that journalism is a service to the community.
Journalists are interested in creating a safe space for their audience to freely express their opinions. They often utilize a powerful tool that Anthony Adornato calls crowdsourcing. Crowdsourcing is “a call to action” that invites “people to be a part of the reporting process.” In other words, this is a moment where journalists and the audience can have a conversation.
An example of that relationship can be seen from ABC Reporter Pooja Lodhia’s tweet, where the audience is engaging with her post and sharing their opinion.
In the text from Mobile and Social Media Journalism, Adornato knows that audience members are sharing, posting, and talking about the latest events in their communities. As the audience actively shares the news, journalist are monitoring their activity to include in their stories.
News stations, on the other hand, realized the importance of encouraging the conversation with their audience beyond the newsdesk. News stations, like the Spanish television network Univision, opened a Univision Reportalo website, or Report It.
In this space, audience members can submit images or videos of interesting or unusual events around their community. ABC News and New York Times along with other networks, also have a similar space for their audience members.
These user-friendly sites are a way that journalism shows they value the opinion of their audience.
News stations, journalists, and the community play a vital role in the success of the newsmaking process. Journalism and the audience complement each other when they actively engage through social media.